Vapiano - the home of handmade fresh pasta

Window Display Menu

A full breakdown of the food and drink on offer. Usually done twice a year as the seasons change from warm to cooler times.

I refreshed the layout to make the seasonal changes clear and easy to spot. Dishes are grouped into familiar, easy-to-scan sections, with new and favourite items highlighted to draw the eye.

Table Menu

Once seated, customers move on to the full table menu — more detailed than the window display, and with more potential to be creative.

A six-page, two-sided menu, with content divided into clear, easy-to-navigate sections. Because table menus are reprinted more often, they're also a good place to add seasonal or promotional offers — Christmas, Valentine's Day, or limited-time food and drink specials.

Social Media Panel

A quick to read animated panel to promote a quiz night. To encourage longer dining and dwell times.

A simple yet flashing neon effect to grab people's attention. Eye-catching enough to stop the scroll, without needing sound or complex motion to land the message.

Pavement A-Board Advertising

Used to catch the eye of passing potential customers, drawing attention to offers and menu highlights — particularly useful here, as the restaurant itself isn't directly visible from the pavement.

Two versions were designed:

A summer loyalty card board, encouraging repeat visits by highlighting customer benefits and free items on offer.

A generic awareness board, built around more recent branding, using long lines of spaghetti to create interesting, eye-catching shapes.

New Venue Opening Soon Hoarding

As is often the way, messy interiors need to stay hidden until the grand reveal — but that doesn't mean you stop building awareness in the meantime, even with nothing yet to taste.

Running 15 metres along the front of the Tower Bridge, London venue, this hoarding drove awareness, created intrigue, and also advertised job opportunities ahead of opening — a striking way to capture the vibe of the coming-soon Vapiano before a single table was set.